7 Ways The iPod Dramatically Changes Marketing And What You Can Do To Survive
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7 Ways The iPod Dramatically Changes Marketing And What You Can Do To Survive

Written By : Paul Colligan
Performed By : Paul Colligan
Publisher : Paul Colligan
Duration : 52 minutes
Type : Marketing
Internet
Price : $9.95
Purchase...
In June of 2007, Paul Colligan, cp-author of The Business Podcasting Bible, and co-host of the popular Marketing Online Live Podcast presented "The 7 Ways The iPod Dramatically Changes Marketing And What You Can Do To Survive" before an audience of professional marketers at Notre Dame University.  The following is a recording of that speech.

Topics Include:

* The “Hack” Went Mainstream
* The Shuffle Killed The Format
* Time Shifting Moved From Powerful To Cool
* The Playing Field Was Leveled
* The Commercial Became Optional
* The Consumer Got Control
* Media Became Intimate

Included in the recording is information about how to download the slides from the event.

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McCarthy's Bar
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McCarthy's Bar

Written By : Pete McCarthy
Narrated By : Pete McCarthy
Hodder & Stoughton Audiobooks
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Type : Autobiography
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Price : $16.75
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The audio of the million-selling book - Pete McCarthy's hilarious journey in search of his Irish roots.

McCarthy's tale of his hilarious trip around Ireland has gained thousands of fans all over the world.

Pete was born in Warrington to an Irish mother and an English father and spent happy summer holidays in Cork. Years later, reflecting on the many places he has visited as a travel broadcaster, Pete admits that he feels more at home in Ireland than anywhere. To find out whether this is due to rose-coloured spectacles or to a deeper tie with the country of his ancestors, Pete sets off on a trip around Ireland and discovers that it has changed in surprising ways.