“Don’t Compete with Rivals—Make Them Irrelevant!”
Winning by Not Competing! This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant.
In a book that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow’s leading companies will succeed, not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
· Reconstruct market boundaries
· Focus on the big picture
· Reach beyond existing demand
· Get the strategic sequence right
· Overcome organizational hurdles
· Build execution into strategy
“I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.”
--William J. Bratton, Chief of the Los Angeles Police Department,
Former Police Commissioner of the City of New York
Author
W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD.
Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management.
Author : Joe Polish
Performed By : Joe Polish
Published By : Business Audio Publishers Inc.
Runtime : 1 hour 31 minutes
Type : Sales
Marketing
Internet
Strategy & Business Development
Our Price : $5.00
The complete recording of Joe Polish for the BigSeminar Preview Call - Atlanta 2005. More info... |
Author : Stephen Pierce
Performed By : Stephen Pierce
Published By : Business Audio Publishers Inc.
Runtime : 1 hour 26 minutes
Type : Sales
Marketing
Internet
Our Price : $5.00
The complete recording of Stephen Pierce for the BigSeminar Preview Call - Los Angeles 2005. More info... |
Author : Alan Twigg
Performed By : Alan Twigg
Published By : Playtime Books
Runtime : 59 minutes
Type : Internet
Marketing
Sales
Strategy & Business Development
Success
Our Price : Free
This audio book has been created to enable you to achieve search engine success for your website More info... |
Author : Joe Vitale
Performed By : Joe Vitale
Published By : Gildan Media Corp.
Runtime : 6 hours
Type : Success
Sales
Training and Development
Our Price : $24.98
Combining the basics of markting with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. More info... |
Author : Carl Galletti
Performed By : Carl Galletti
Published By : Business Audio Publishers Inc.
Runtime : 1 hour 8 minutes
Type : Sales
Marketing
Internet
Our Price : $5.00
The complete recording of Carl Galleti for the BigSeminar Preview Call - San Francisco 2003. More info...
Written By : Pete McCarthy
Narrated By : Pete McCarthy
Hodder & Stoughton Audiobooks
Length : 2 hours
Type : Autobiography
Biographical
Travel
Price : $16.75
The audio of the million-selling book - Pete McCarthy's hilarious journey in search of his Irish roots.
McCarthy's tale of his hilarious trip around Ireland has gained thousands of fans all over the world.
Pete was born in Warrington to an Irish mother and an English father and spent happy summer holidays in Cork. Years later, reflecting on the many places he has visited as a travel broadcaster, Pete admits that he feels more at home in Ireland than anywhere. To find out whether this is due to rose-coloured spectacles or to a deeper tie with the country of his ancestors, Pete sets off on a trip around Ireland and discovers that it has changed in surprising ways.
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