Learn the 25 keys to build brand awareness, understand the secrets of advertising and pricing strategies, and effectively integrate the Four P's of marketing to enhance your company's sales effort.
The New York Times Pocket MBA Series is a 12-volume reference tool for all businesspersons. Each volume, written by professors from top graduate business schools and edited by The New York Times business editors, presents 25 key principles of specific areas of business expertise.
The 12-volume series includes:
- Analyzing Financial Statements
- Business Financing
- Business Planning
- Forecasting Budgets
- Going Global
- Growing & Managing a Business
- Leadership & Vision
- Managing Investment
- Organizing a Company
- Sales & Marketing
- The Board of Directors
- Tracking & Controlling Costs
Michael A. Kamins, Ph.D., is an Associate Professor of Marketing at the Marshall School of Business Administration at the University of Southern California. He has published over 30 articles in journals, and has consulted for firms such as AT&T, Canon, Hilton, MGM, and Sony Tristar.
Author : Jonathan Mizel
Performed By : Jonathan Mizel
Published By : Business Audio Publishers Inc.
Runtime : 1 hour 10 minutes
Type : Marketing
Internet
Sales
Our Price : $5.00
The complete recording of Jonathan Mizel for the BigSeminar Preview Call - Orlando 2004 More info... |
Author : William Brand (Billy)
Performed By : Anonymous
Published By : Gregg R Watson
Runtime : 1 hour 54 minutes
Type : Internet
Marketing
Sales
Starting a Business
Strategy & Business Development
Our Price : $24.95
Here's How To Stop Spending Money On Online Advertising That Doesn't Work & Make Offline Advertising Pay Like Crazy!" The Way You Advertise Is About To Change Forever! More info... |
Author : Jimmy D Brown
Performed By : Jimmy D Brown
Published By : Business Audio Publishers Inc.
Runtime : 1 hour 4 minutes
Type : Sales
Marketing
Internet
Our Price : $5.00
The complete recording of Jimmy D Brown for the BigSeminar Preview Call - Orlando 2004. More info... |
Author : Elizabeth Bohorquez, RN, C.Ht
Performed By : Elizabeth Bohorquez, RN, C.Ht
Published By : International Medical & Health Writers, Ltd.
Runtime : 1 hour 17 minutes
Type : Success
Motivation
Personal Growth
Stress Management
Sales
Our Price : $19.95
Stay motivated through any goal completion with Interactive Self-Hypnosis. Manage stress & other blocks to your success. More info... |
Author : Alex Mandossian
Performed By : Alex Mandossian
Published By : Business Audio Publishers Inc.
Runtime : 1 hour 14 minutes
Type : Marketing
Sales
Internet
Our Price : $5.00
The complete recording of Alex Mandossian for the BigSeminar Preview Call - Atlanta 2005 More info...
Written By : Pete McCarthy
Narrated By : Pete McCarthy
Hodder & Stoughton Audiobooks
Length : 2 hours
Type : Autobiography
Biographical
Travel
Price : $16.75
The audio of the million-selling book - Pete McCarthy's hilarious journey in search of his Irish roots.
McCarthy's tale of his hilarious trip around Ireland has gained thousands of fans all over the world.
Pete was born in Warrington to an Irish mother and an English father and spent happy summer holidays in Cork. Years later, reflecting on the many places he has visited as a travel broadcaster, Pete admits that he feels more at home in Ireland than anywhere. To find out whether this is due to rose-coloured spectacles or to a deeper tie with the country of his ancestors, Pete sets off on a trip around Ireland and discovers that it has changed in surprising ways.
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