Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:
-Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd.
-Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home.
-Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person on the street. Marketers, écoutez!
-Dress Julia Roberts. Why one scene from Pretty Woman can teach you more about service than a full year of study at a top school.
What Client's Love will help you get focused, stay focused, and follow the essential rules to success - by doing the little things right and the big things even better.
Author : Michael E. Gerber
Performed By : Michael E. Gerber
Published By : Harper Collins US
Length : 6 hours
Management Leadership Strategy & Business Development Training and Development
Our Price : $29.95 $19.95
E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world-class operation More...
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Author : Bruce Pandolfini
Performed By : Bruce Pandolfini
Published By : Listen & Live
Length : 2 hours
Strategy & Business Development Personal Growth Success Self Help
Our Price : $12.99 $8.49
Strategies from chess that can be applied to business or life More...
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Author : Frederic Van Rensselaer Dey
Performed By : Various
Published By : Gildan Media Corp.
Length : 45 minutes
Strategy & Business Development Success Motivation
Our Price : $1.98
A mysterious fable-within-a-story, this simple tale of one man's transformation caused a sensation when it was published in Success magazine in 1900; it endures as an inspiring parable. More...
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Author : Elbert Hubbard
Performed By : Kent McKamy
Published By : Gildan Media Corp.
Length : 10 minutes
Strategy & Business Development Success Knowledge & Learning
Our Price : $1.00
From a foreign correspondent and positive-thinking pioneer, this 1899 parable of wartime heroism imparts a powerful lesson on the benefits of taking initiative and responsibility in work and in life. More...
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Author : Ted Plafker
Performed By : Ted Plafker
Published By : Hachette Audio
Length : 3 hours
Economics Finance & Investment Strategy & Business Development Success Knowledge & Learning
Our Price : $24.98 $14.98
It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits More...
Written By : Pete McCarthy
Narrated By : Pete McCarthy
Hodder & Stoughton Audiobooks
Length : 2 hours
Type : Autobiography Biographical Travel
Price : $16.75
The audio of the million-selling book - Pete McCarthy's hilarious journey in search of his Irish roots.
McCarthy's tale of his hilarious trip around Ireland has gained thousands of fans all over the world.
Pete was born in Warrington to an Irish mother and an English father and spent happy summer holidays in Cork. Years later, reflecting on the many places he has visited as a travel broadcaster, Pete admits that he feels more at home in Ireland than anywhere. To find out whether this is due to rose-coloured spectacles or to a deeper tie with the country of his ancestors, Pete sets off on a trip around Ireland and discovers that it has changed in surprising ways.
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