Political Brain, The: The Role of Emotion in Deciding the Fate of the Nation
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Political Brain, The: The Role of Emotion in Deciding the Fate of the Nation

Author : Drew Westen
Narrator : Anthony Heald
Published By : Blackstone Audio Inc
Length : 16 hours 30 minutes
Categories : 21st Century
American
Social & Economic
Knowledge & Learning
Price : $49.95 $29.95
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"This is the most interesting, informative book on politics I've read in many years whether you're an interested voter or a candidate for public office, you have to read this book."Bill Clinton

"Drew Westen is a must read. We will win the Presidency if our candidate reads and acts on this book." Howard Dean

The Political Brain is a groundbreaking scientific investigation into how the mind and brain really work and how it affects candidates winning and losing elections.

In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows through a whirlwind tour of American political leaders how electorates vote not with their heads but with their hearts and how the marketplace that matters most is the marketplace of emotion, filled with values, images, analogies, moral sentiments, and moving oratory.

The first serious investigation into how emotions affect voter behavior, The Political Brain reveals how the political landscape would change if candidates began with a twenty-first-century understanding of how the mind and brain really work.

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McCarthy's Bar
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McCarthy's Bar

Written By : Pete McCarthy
Narrated By : Pete McCarthy
Hodder & Stoughton Audiobooks
Length : 2 hours
Type : Autobiography
Biographical
Travel
Price : $16.75
Buy Now...

The audio of the million-selling book - Pete McCarthy's hilarious journey in search of his Irish roots.

McCarthy's tale of his hilarious trip around Ireland has gained thousands of fans all over the world.

Pete was born in Warrington to an Irish mother and an English father and spent happy summer holidays in Cork. Years later, reflecting on the many places he has visited as a travel broadcaster, Pete admits that he feels more at home in Ireland than anywhere. To find out whether this is due to rose-coloured spectacles or to a deeper tie with the country of his ancestors, Pete sets off on a trip around Ireland and discovers that it has changed in surprising ways.