“Don’t Compete with Rivals—Make Them Irrelevant!”
Winning by Not Competing! This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant.
In a book that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow’s leading companies will succeed, not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
· Reconstruct market boundaries
· Focus on the big picture
· Reach beyond existing demand
· Get the strategic sequence right
· Overcome organizational hurdles
· Build execution into strategy
“I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.”
--William J. Bratton, Chief of the Los Angeles Police Department,
Former Police Commissioner of the City of New York
Author
W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD.
Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management.
Written By : Paul Colligan
Performed By : Paul Colligan
Publisher : Business Audio Publishers Inc.
Duration : 1 hour 5 minutes
Type : Sales
Marketing
Internet
Price : $5.00
The complete recording of Paul Colligan for the BigSeminar Preview Call - Los Angeles 2004. See full description... |
Written By : Dave Lakhani
Performed By : Dave Lakhani
Publisher : Business Audio Publishers Inc.
Duration : 1 hour 6 minutes
Type : Sales
Marketing
Internet
Price : $5.00
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Written By : Martin Wales
Performed By : Martin Wales
Publisher : Business Audio Publishers Inc.
Duration : 1 hour 14 minutes
Type : Sales
Marketing
Internet
Price : $5.00
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Written By : Armand Morin
Performed By : Armand Morin
Publisher : Business Audio Publishers Inc.
Duration : 1 hour 22 minutes
Type : Sales
Marketing
Internet
Price : $5.00
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Written By : Bruce Safran
Performed By : Bruce Safran
Publisher : Business Audio Publishers Inc.
Duration : 1 hour 19 minutes
Type : Internet
Marketing
Price : $5.00
Written By : Pete McCarthy
Narrated By : Pete McCarthy
Hodder & Stoughton Audiobooks
Length : 2 hours
Type : Autobiography
Biographical
Travel
Price : $16.75
The audio of the million-selling book - Pete McCarthy's hilarious journey in search of his Irish roots.
McCarthy's tale of his hilarious trip around Ireland has gained thousands of fans all over the world.
Pete was born in Warrington to an Irish mother and an English father and spent happy summer holidays in Cork. Years later, reflecting on the many places he has visited as a travel broadcaster, Pete admits that he feels more at home in Ireland than anywhere. To find out whether this is due to rose-coloured spectacles or to a deeper tie with the country of his ancestors, Pete sets off on a trip around Ireland and discovers that it has changed in surprising ways.
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