Microtrends: The Small Forces Behind Tomorrow's Big Changes
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Microtrends: The Small Forces Behind Tomorrow's Big Changes

Author : Mark J. Penn with E. Kinney Zalesne
Performed By : Brett Barry
Published By : Hachette Audio
Length : 12 hours
Knowledge & Learning
Success
Economics
Strategy & Business Development
Our Price : $39.98 $27.99
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Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored.

With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world, such as Single Women By Choice and Sun Haters.

Microtrends highlights everything from religion to politics, from leisure pursuits to relationships and will take the listener into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.

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McCarthy's Bar
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McCarthy's Bar

Written By : Pete McCarthy
Narrated By : Pete McCarthy
Hodder & Stoughton Audiobooks
Length : 2 hours
Type : Autobiography
Biographical
Travel
Price : $16.75
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The audio of the million-selling book - Pete McCarthy's hilarious journey in search of his Irish roots.

McCarthy's tale of his hilarious trip around Ireland has gained thousands of fans all over the world.

Pete was born in Warrington to an Irish mother and an English father and spent happy summer holidays in Cork. Years later, reflecting on the many places he has visited as a travel broadcaster, Pete admits that he feels more at home in Ireland than anywhere. To find out whether this is due to rose-coloured spectacles or to a deeper tie with the country of his ancestors, Pete sets off on a trip around Ireland and discovers that it has changed in surprising ways.